Post-pandemic consumer environment: 5 characteristics

This is also explained that this evolution is not only experienced by the consumer, but also has an impact on the environment in which the consumer lives: 

Characteristic 1: High speed
Although before the pandemic, there was constant change, today "the speed of change is much faster, we live in a world where we want everything now. Therefore, we must understand that we cannot make the customer wait.

Characteristic 2: Connection
Consumers spend more hours of the day connected, especially on their mobile phones, finding out everything that is happening in real time. There are no cinemas, leisure spaces have been reduced, so we are increasingly connected to the Internet. 

Characteristic 3: Abundance
There were already multiple alternatives for each of the product categories required by the customer and after COVID-19 many more emerged, so now, if a brand does not give the customer what he wants, when he wants it and how he wants it, he will go to the competition and if not, he will continue zapping until a brand gives him what he is looking for".

Feature 4: Experts
Expertise in the digital world was boosted, promoting reviews and storytelling of online experiences: "Millennials feel the need to share their experience on social networks to enjoy it or to make sure that no one makes a mistake and makes the mistake they made".

Characteristic 5: Awareness
Brands need to be aware that their customer cares more about what is going to happen tomorrow and this was reinforced by the unexpectedness of the global pandemic. They are now starting to care about a range of issues, understand the problems and are out protesting for change. This is something we haven't seen for a long time.

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