Strengthen your online presence and search engine optimization with Twitter

You may not know it, but tweets can also appear in Google search results! That's why it's important to have a relevant content strategy, and to make the most of Twitter to get the most out of it.

Obviously, the messages you tweet will not appear at the top of the search results. However, depending on the relevance of your tweets and the degree of competition from queries, they may reach the fourth, third or even second page of results. This is a significant advantage, as it gives you the opportunity to be listed on new search terms. The corporate Twitter profile is therefore a very good complementary tool to SEO.

Your Twitter account also allows you to increase links to your website. By sharing blog posts, new information, and a few well-placed hashtags, you can attract members of the twittosphere to your web pages and increase your traffic.

It is also important to relay information from other well-known accounts through retweeting and quoting: this gives your profile credibility.

Use your corporate Twitter profile as a monitoring tool
Monitor your competition
Twitter is not only a tool for sharing information, but also for gathering valuable information. And using it for competitive intelligence can be a great help.

There are built-in keyword search tools to look for information that might be of interest to you. For example, you can go fishing for comments made about your company. You can also look at what is being said about your competitors, so that you can be inspired by their reviews. Twitter's hashtag search tool offers photos, videos, news, and more!

Find potential customers
Your business Twitter account also allows you to find potential customers. How do you do this? It's very simple: if you're a graphic designer, you can set up a search for the key term "graphic designer search" "freelance graphic designer" and be notified as soon as someone uses that term so you can respond by offering your services. It's that easy!

Communicate with your clients directly and effectively
As mentioned above, communication is a core value of Twitter. It is up to you to use this value as you see fit, in order to build a better image!

Some companies rely heavily on the repartee of their community managers to give themselves a young and friendly image. However, you can use community management in any way you like to shape your brand image to your liking.

The ease with which you can gather opinions about your business on the Twitter network gives you a chance to react in real time, which will show your customers that you care.

When the community manager of a supermarket decides to play the game by responding to even the most absurd tweets: a strategy that pays off for the company's image!

It is also possible that some customers, tired of impersonal forms and online procedures, come to you with questions directly on your company Twitter profile, by private message or even by tweet. Don't ignore their requests! These people are additional customers who for the most part would not have initiated the process other than on Twitter, for fear of being confronted with a lack of response (this is unfortunately the case on many websites).

Rejuvenate your image by offering them personal support, and you will reap valuable positive feedback on your services! Twitter has become a new after-sales service that makes it easier and faster for brands to respond to customers.

Twitter is viral even for businesses
Before TikTok came into our lives, Twitter was the social network of choice for virality. With the option of retweeting and quoting, some tweets can reach an impressive reach, no matter how many followers you have. Let me explain: you have a Twitter account with 100 followers, but among them, there is one who has 10,000 followers. He retweets your tweet, and your reach immediately increases from 100 people to 10,000. Sure, virality can be dangerous, but if you're looking for visibility, Twitter is for you.

Twitter offers a ranking of the brands that stood out at the end of the year.  At the top of the list, the famous Milka Marmot, which has been impressing us since 1998!

Netflix has also improved its goodwill with light-hearted and funny Tweets and responses. With a little over 10 million followers, the Netflix page has a well-tested communication strategy, but above all it is uniform across all its country pages (@Netflix_CA, @NetflixFR...). The platform's visibility is growing and Twitter remains Netflix's favourite social network, proving that it is an indispensable tool.

How to gain more followers on Twitter?
Now that you have understood that you need to create a Twitter account, it is time to optimise it. There are many ways to gain more followers on Twitter, fortunately we have written an article listing our best tips! But here's an overview:

Optimize your page
Use the latest Twitter news
Publish relevant content
Engage your community
Tweet often and smartly

Why have a Twitter account for your business?
Creating a Twitter account for your business gives you one more tool to perfect your web marketing strategy. For competitive intelligence or natural referencing purposes, you can use the social network at will to make the most of its capabilities.

Don't hesitate, take the plunge: the twittosphere is waiting for you!

Would you like to benefit from personalised support to develop your online presence, particularly on social networks? Contact our agency today and take advantage of our expert advice!


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How to find the best online casinos? 

Today, many online casinos are present on the web in order to satisfy a wide range of players. Online casinos are practical, with a pleasant design, and allow you to play in the same conditions as in a gaming room. Unlike land-based casinos, online casinos offer the advantage of not having to wait for your turn on your favourite machine.

The advantages of online casinos
Want to play roulette? Want to try your hand at video poker? Why not let yourself be tempted by Enzo Casino?  Indeed, this online casino is one of the best existing on the net. In general, in order to please the players, a casino must have a coloured, luminous and worked graphic interface. With a neat design, recent and realistic games, a fluid navigation, an online casino offers the opportunity to try its luck, to play exciting games, in its living room or in its office. Serene and quiet, without the hustle and bustle around you, a player enjoys playing their favourite casino game over and over again.

How do I find the best online casinos?
Once you are online, you can rely on quality casinos that offer a wide variety of games. Offering bonuses, loyalty offers, the best online casinos are those that allow you to play quickly and offer easy payment. Within the first few minutes, you should feel the excitement of playing. Sometimes, some casinos offer to pay players a very attractive bonus on their first bank deposit.  Reliable, with secure servers, the best casinos on the net use game developers to offer a variety of modern games with attractive and lively music. With or without downloading on a platform, the casino games allow players to have telephone support in case of questions from the Internet users. Take advantage of secure casinos that allow you to spend a pleasant and lucrative moment.

Update 2021: Identifying the best online casino to play at requires taking into account several criteria, the most important of which are:

The presence of a license;
The reputation of the operator;
The offer of bonuses and promotions: analysis of bonuses and conditions;
The quality of the game library;
Speed of payment;
Availability and responsiveness of the customer service.
For novice players, and even for more experienced ones, objectively analysing all these parameters and making comparisons between casinos can be complicated.

In order to quickly find the right platform to play online without getting too tired, there is a simpler alternative: rely on casino rankings developed by experts. Available on online casino guides such as Critique Jeu, these rankings are objective and frequently updated.

To make your choice, simply select the best online casino on the page. You can then register directly via the links provided. This will allow you to take advantage of exclusive bonuses negotiated by the site for its readers at certain casinos. If you wish, you can first consult the casino's review with the objective opinion of experts in order to orient yourself.


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Why are online casinos becoming more and more popular?


In the past, land-based casinos were the only way to play casino games, but nowadays it's possible to play them through online gaming sites and even via smartphones. Why are online casinos and betting sites so popular? And which are the best online casinos in world? Don't hesitate to turn to a comparison site such as to find the one that suits you.

The pleasure of playing, first of all
An online gaming site is, in the first place, a virtual casino. This leads one to believe that there is not much new to see. This is totally false. In fact, the big players will tell you this. Playing online offers the same feeling as playing in land-based casinos. But to take it a step further, the Internet sphere is a much bigger playground with many more choices and possibilities.

It is possible to sign up but not make a deposit directly. You can try it out, as the sites very often offer to play games for free (with play money). Thousands of online games are available to everyone without having to invest huge amounts of money.

The player can play at any time and at any place. All they need is a computer or a smartphone with an Internet connection and they are ready to go. An online casino is therefore a virtual place where everyone is welcome and where thousands of games are available.

Security first
Online casinos are only allowed to operate if they are licensed and supervised by the Belgian Gaming Commission.

A licensed online gaming site will therefore guarantee you the pleasure of playing but also the security of your deposits and withdrawals. It is true that the digital world is full of frauds and scams of all kinds. However, an online gaming site is just as secure and regulated as a bank account. And if personal information is sometimes requested from players, it is precisely for security reasons. Each site will therefore make sure to set up a security system using encryption in order to offer peace of mind to players.

But the "must have" in all of this is that when you hit the jackpot, you are not obliged to leave tips or to please the dealers. What you win is yours. And you don't have to take a taxi home at the end of your night.

A wide range of gaming options
Roulette: midnight wheel, roulette pro, french roulette, european roulette, klassieke franse roulette, american roulette, live with roulette, sic-bo roulette...

Dices : take it or not, deal or no deal blue, secret story, money drop, summer dice, open the pearl, deep ocean, wild paradise, ghosts and graves, creepy cash, Maya ruins progressive, pirate dice, farmer's delight, choco deluxe, mystery box, wheel of Antwerp, rapid rush...

Dice slots : farwest poor boom bang, space and plasma fusion, octane overdrive, mystic charm

Blackjack : single deck, blackjack pro, pontoon, double exposure

Poker : casino hold'em, carribbean stud poker pro, oasis poker pro...

Not forgetting live poker where the player faces dealers to bet. The game is interactive and gives the same feeling as in a physical casino. Most of them work closely with world-renowned game developers in the online gaming world (such as Netent or Yggdrasil) to expand their range of games as the breadth of the range is also a way to stay competitive in an industry that is constantly evolving.

Live casino games
Online casinos are inventing and reinventing themselves to the delight of their customers. Like the immersion in a game in front of a real croupier while the player is finally online. Poker, blackjack, baccarat, craps, mah-jongg and even sports betting can be played live. Here the player is no longer alone, a number of other gamers are at the virtual table. Either the players play with each other for extra immersion, or they play against the dealers.

Bonuses and promotions
As online casinos compete with each other, they are innovating in terms of promotions and bonuses offered to players. The most popular bonus is the deposit bonus. Almost all virtual gambling houses offer this. The concept is simple, on the first deposit, the house doubles the stake (or adds a % bonus). There is also the cashback bonus, in which case the first lost stake is totally or partially refunded by the house.

In addition to this, there are jackpots, live draws and other gifts that the player can get for every point won. In short, each house tries to lure players with equally interesting offers. Don't hesitate to check out the no deposit bonuses offered by Casino.

Depositing money safely
You can use your bank card such as Visa, Mastercard or Maestro. You can use prepaid tickets like Ukash or Paysafecard to fund your account.

E-wallets are also in fashion. E-wallets such as Skrill, Neteller or Paypal are becoming increasingly popular for online transactions. For e-wallets, no documentation or personal data is required in most cases.

To activate your account so that it can be used to deposit or withdraw money. Simply follow the instructions on the platform. You do not have to leave your home to do this. Everything is done using the computer network at your disposal.


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The funniest movies

The proposal we suggested earlier about the snack bar for the cinema as a couple is still valid here. Fill it with healthy products and add treats. This way, the children will be more receptive to enjoy the plan you are proposing to them.

If they are small, you can build a fort with sheets and blankets. We can assure you that it takes no time at all to prepare and that the children will have a great time. What's more, it breaks up the routine of domestic spaces. This is essential for young people to get involved and have a great time.

In the same way, we advise you to create an assortment of popcorn. Children tend to love the sweet varieties, such as caramel. You can make popcorn cartridges similar to those sold in cinemas with little effort. Personalise them for each member of the family and fill them with a bite that tastes like good cinema.

Films for the whole family to enjoy
Now it's time to provide you with movie ideas to make your family film session perfect. Family films can appeal to everyone. It doesn't have to be exclusively for children, nor does it have to be too focused on adult audiences. There are films that strike a balance between both extremes. Therefore, we are going to mix classics with other more modern films. We hope you like the following list:

- Space Jam. Basketball with Michael Jordan and animated characters from the Looney Toons; sounds like a successful combination for the little ones.

- My Neighbour Totoro. A classic Asian animation that you can enjoy with the whole family.

- Kubo and the Two Magic Strings. An unconventional animation that will surprise you.

- The Neverending Story. A classic that has been captivating young and old since the 80s.

- Harry Potter. You have a saga made up of eight films full of magic, fascinating characters and a thrilling story.

As you can see, home cinema is one of those plans that you can't and shouldn't resist. Make the most of the films we have recommended, prepare the snacks you fancy and enjoy yourselves, and share a moment of fun with your loved ones!


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What is 5G technology and how will it change the future?

5G technology will change our lives as telecommunications end-users. It is all about speed, first and foremost. This wireless telecommunications technology promises to revolutionise the way the world communicates. Everything from autonomous vehicles to surgical robots, augmented virtual reality devices, drones and, more generally, all mobile communications will be covered by a new bandwidth segment between 6 GHz and 300 GHz.

In addition, it must be said that 5G has already gained mainstream attention and is one of the most searched items in search engines. But it is not only a trend: it is also an object of great interest economically speaking. According to estimates by Gartner, (the US consultancy) the global 5G network infrastructure market revenue is expected to double by the end of the year, close to $8.1 billion.

What is 5G technology?
5G is a technology that offers the potential to meet the growing demand from consumers, businesses and industry for faster, higher capacity wireless networks. With its 100 times faster download speeds and 10 to 50 times shorter latency (the time between a cause and effect), 5G technology has all the capabilities to enable businesses across all industries to revolutionise their product and service offerings.

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5G technology is the result of an evolutionary path that began 40 years ago. It began with analogue voice, which ten years later moved on to digital (2G), SMS and the first data transmissions at 9.6 Kbps. The year 2000 saw the start of the 3G era with mobile web browsing, MMS and a 2 Mbps connection, and then some ten years later to 4G and availability in the order of 1 Gbps. 5G projects connections in the order of several Gbps.

The world in 5G will be hyper-connected, at a speed we cannot yet imagine. The infrastructure system used by the 5G network is somewhat different from the past: cells and antennas communicating with wires and fibre, but more cells and more antennas, placed at strategic points to create a denser network of cells and signal "bounces". To avoid signal interference, it was decided to use very high frequency waves, which travel in a spectrum virtually unused to date.

This "fifth generation", which follows the previous 2G, 3G and 4G, is therefore the connection technology that will be used by our smartphones, but also and above all by the many connected objects (Internet of Things) that surround us, destined to become more and more numerous (household appliances, cars, traffic lights, street lamps, watches...) One of the main characteristics of 5G is, in fact, to allow many more connections at the same time, with high speed and very fast response times.

What are the advantages of 5G technology?
Far from being reduced to a simple evolution of 4G, the fifth generation mobile network promises to be a disruptive technology, i.e. it is shaping up to be a radical overhaul. Designed to respond to the explosion of mobile traffic over much higher radio frequencies, 5G enhances existing applications related to mobile telephony and mobile internet. But above all, it opens the way to new use cases. Individuals, businesses, industries: on the way to a 100% connected society!

The first advantage of 5G is the considerable improvement in connection speed. It should enable even faster connection speeds than 4G. There is even talk of a 10-fold increase in speed. Thus, the throughput could theoretically reach 1 Gb/s in reception and 500 Mb/s in transmission. Mobile operators are already looking for the best bandwidth positioning to offer their users the highest possible speed. We are talking about Ultra-High Speed.

Another advantage of 5G is the reduction of latency. Latency represents the time that elapses between the moment a command is issued and the moment it appears on the screen. Therefore, the latency time should drop from 10 ms in 4G to 1 ms in 5G. This improvement in responsiveness offers new prospects for users. Among them is the emergence of cloud gaming. It will be easy to play console games directly on your smartphone with a smooth experience.

Streaming videos can be viewed in better quality (4K and 8K in particular). In addition, reduced latency will promote the use of augmented reality and the emergence of new types of connected objects. Another major advantage of 5G is the support for a higher density of connected devices. It is estimated that 5G's ultra-connectivity could increase the current connection density tenfold. It could then support at least one million connected devices per square metre.

How does it differ from previous technologies?
5G will redefine quality standards in terms of mobile connectivity: the widespread use of 4G, currently the best possible connection in terms of smartphones, is set to give way to connectivity so different that we can use the phone like never before. Additionally 5G will address the evolution beyond mobile internet to IoT or Internet of Things. The main evolution compared to 4G LTE today is, beyond improved speed, fast connection to objects.

Some of the differences that 5G has with indoor technology are:

5G is faster than 4G, with more bits per second travelling through the network. With the new upload and download speeds, you can download movies in seconds instead of minutes.
5G is more responsive than 4G, with lower latency times, which is the time required for communications between the device and the network. Because devices can "talk" to the network faster, data is received more quickly.
5G uses less power than 4G, as it can quickly switch to low power when the data network is not in use. This extends the battery life of devices and allows them to be charged less frequently.
5G offers a robust, faster and more reliable service than 4G thanks to better bandwidth utilisation and higher connection points. With less stress on the network, data costs can be lower than 4G.
5G can handle more devices than 4G because it expands the available radio waves. Congestion problems that cause a slowdown in services will be less frequent with the advent of 5G.
Overall, we can say that 5G is a big step forward for mobile phones and the internet of things. Think of the legendary shift from dial-up modem to high-speed broadband... so that we can now reinvent the future of mobile data.

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Reasons to buy a home and reasons to wait

Buying a house is always one of the most important decisions in a person's life. Today this decision has become a dilemma for the buyer, having multiple variables for and against. While the real estate market shows all the advantages of taking this step, the economic and employment situation is holding back potential demand, calling into question whether buying a home is a good option at this time.

Although in recent years this idea has been questioned, owning your own home generates many psychological and financial benefits, however, you should take into account your ability to cover the costs of owning your own home before investing in it.

Here are some of the benefits of owning your own home:

1. Security

Buying your own home will give you a sense of accomplishment by making you feel that you have achieved one of your most desired personal and financial goals, and that will contribute to a better quality of life for you and your family.

Knowing that you have a roof over your head and a place to call your own gives you a sense of security and safety.

2. Stability

When you buy your own home, you don't have to move year after year, either because you didn't adapt to the rented place or because your landlord needs the space. When you own your home, you and your family's stability improves 100% and it saves you money and time.

3. Investment

In the long term, real estate remains a safe investment and appreciates in value year after year.

4. Your own space

When the house belongs to you, you can remodel it and adapt it to your tastes and needs, you can plan for the future and go step by step making the house of your dreams, it will be of great motivation to get to a place that meets all your expectations.

5. Independence

You can make your own decisions and eliminate hassles with landlords. Many landlords are used to inspecting the homes they rent out, sometimes creating uncomfortable situations for the residents.

Ownership also means you can paint the interior walls the colour you like, you can keep pets, and you can even change the carpets and put in that wood floor you like so much.

And if the housing market gives reasons to buy, there are also objective reasons against it. Mainly based on the economic and employment situation. The high cost of credit and uncertain stability are other factors that encourage people to wait.

1. Job instability:

The fear of losing one's job is the main obstacle to house purchase. Although job destruction seems to have stopped, few are
Despite the fact that job destruction seems to have stopped, few people are fully confident that they will not lose their job.

2. Very attractive rents:

Affordable rents and a huge offer to choose from, takes its toll on the idea of buying. "Currently, renting is a reasonable alternative to buying.

If, given this panorama, you find that the positive aspects in your favour have more weight in the decision to buy a home, don't think twice and make up your mind, as in addition to having access to a living space, owning your own home will give you peace of mind as part of your assets, and will avoid difficulties related to the payment of rent and the restrictions that tenants have in terms of construction, remodelling and the layout of the property. If your working capacity decreases over time, you will have the security of a place of your own as a base for the development of your family.



Creating an online shop that respects legal constraints

Many people aspire to start their own business. However, "being your own boss" also means taking responsibility and being able to take care of certain legal requirements. As an administrator, you should therefore ensure that your online business meets several requirements, starting with the choice of legal status.

Every e-commerce site must also fulfil certain obligations, particularly with regard to the general terms and conditions of sale or the legal notices. These legal conditions enable the administrators of an e-commerce site to protect themselves from legal liability, without exonerating them. Here is what you need to do to ensure the legal security of your online shop.

Legally compliant webshop: the basics
In principle, the legal basis for online trade does not differ from that of fixed trade. However, there are also a number of legal aspects that apply specifically to web shops.

The most important of these are the legal regulations such as :

The new RGPD
Websites not yet active with the ePrivacy Regulation
The EU Cookie Directive
These three regulations aim to ensure the protection of user or customer data or to make the collection of personal data transparent. According to this regulation, webshop operators must inform their users from the very first moment that personal data is collected when they visit the shop and, in case of a purchase, specify the exact nature of this data and how it is stored. If you do not comply with your obligation to inform, you risk heavy fines. Therefore, if you do not have an adequate solution at hand to inform about the use of cookies you should, in case of doubt, refrain from tracking users' activities.

However, the obligation to inform about the processing of user data is not the only legal constraint of an online shop. The following points also play an important role in complying with the legal aspects of an online shop:

Error detection and correction tools: provide your customers with tools to detect and correct input errors during the ordering process.
Respecting copyright law: Your webshop is a commercial web project. If you want to use content, especially images and photos, for which you do not hold the copyright, the use must be regulated by contract. You can read more about image rights on the web in our separate article on this subject.
Confirm receipt of the order on a "permanent data carrier": You must confirm all contractual contents associated with a purchase in your shop immediately on a "permanent data carrier", e.g. with an email or a printout sent with the goods.
Mark the order button correctly: The button that customers use to place an order must be clear and legible to indicate its function. Terms such as "Finalise Order" or "Buy" are recommended, while "Order" or "Register" are insufficient or even misleading and therefore not in line with the legislation.
Respect the prohibition of geo-blocking: although you can individually define the delivery area for orders in your shop, you cannot exclude from your offer users who have their residence or a branch outside the delivery area. You can find more detailed information in our article on geoblocking.

If your webshop's offer is aimed exclusively at business customers, this must be clearly stated on your website. A simple reference in the general terms and conditions is not sufficient to fulfil your duty to inform about this strategic orientation of your online business.